1. What naked means
A naked product is designed to be sold without a bottle, pot or wrapper wherever hygiene and product stability allow.
We are Smush
Naked packaging
Sometimes the best package is no package at all.
Last updated: August 8, 2026
2. At home
Keep solid products cool and dry between uses. A draining dish or reusable tin helps them last longer.
3. When packaging is needed
Some formulas need protection for safety, freshness or transport. In those cases we aim for the simplest practical option and clear disposal guidance.